Purity Trend

The Trend Story I got given was ‘Purity’ the one theme which I wanted the least. I feel like this theme is slightly difficult to translate, whether that be through research or the final outcome. However, this may push my boundaries and help me to discover new things. 

The first initial things that come to mind with the word ‘Purity’ are: simplistic, white, virginal, religion, bare, minimalism, innocence, pure, elegant, natural, true-self, and vulnerable.

After my first initial research a few brands that have produced ‘pure looking’ collections are: Mijeong Park, Jil Sander, Magali Pascal, Tze Goh, Chloé, and Christian Dior.