Purity - Market Research

PURITY BRIEF - For the primary research for my Shops Moodboard I researched into brands, shop concepts and layouts that were natural, eco friendly, and organic that represented purity. Shown here are Lush which sells a number of natural and vegan beauty and lifestyle products. Holland and Barrett which also sell products of a similar type but also have a food section where you can use your own packaging to reduce the use of plastic. And finally Kiehls who use plants throughout their shop to promote their natural and eco friendly items.