Find Yourself At Liberty

For our brief we decided on a pop-up flower space that promotes a pure perfume, all held within a giant glass replica of the chosen perfume bottle that consumers can walk through. We titled this idea 'Find Yourself At Liberty' as Liberty's whole basis which it was created on was through discovery and journey, but our concept space also allows you to go on your own journey by walking through the zen garden contained within the glass building. We also had the idea to have tote bags made that featured the Liberty print, this would have in it samples of the perfume as well as other freebies that will intice people in. We chose to do the space outside of Liberty, and instead at Covent Garden to bring in a younger demographic that Liberty lacks. To get young people in the shop we are doing an Instagram competition where if you use the hashtag FindYourselfAtLiberty you have the chance to win a voucher to spend inside the shop.